The Sweets & Snacks Expo opened in Chicago yesterday to large crowds looking to satisfy their 
collective sweet tooth. The Ferrara Candy Company unveiled a beautiful new exhibit that attracted attention with its bright colors and eye-catching videos. But they also got attendees interacting with their brand on a social media level as well.
Show Me Your Sour Face!
Building off of a previous promotion, Ferrara photographed people making their best Read more »
We were recently approached to build some product displays that incorporate a new interactive technology by Samsung. Unveiled at at CES, it is called the Transparent Smart Window. It is a touchscreen computer screen that you can see through.
The following video demonstrates some of the potential uses at a trade show or retail setting. But as a creative agency, we can’t help but imagine other possibilities for interactive learning experiences for our clients. Read more »
The internet: Endless amount of websites, large and small, big brands and little brands.
And what do people do when they go online? They go directly to a website. Their email provider. A favorite sports site. Facebook. But the other function of the internet is to find answers to questions. To search. Our search engines are constantly indexing and crawling the internet to bring you the absolute best answers to your questions. Read more »
Have you ever come home from an event and thought to yourself, “I’m really glad I went to that.”? I have. And what usually follows is some sort of promise to attend more events like it. To show up more.
This simple act of showing up is becoming more important than ever before, as the incredible digital shift in the way we communicate with one another shines a brighter light on the importance of actually looking someone in the eye. Read more »
This past Thursday I attended the Exhibit Designers & Producers Association event titled “Growing your business through Social Media.” About 
half way through, I realized that this event could last many more hours and we would have barely scratched the surface. As a result, there were a lot of unanswered questions, and I got the feeling that some people were more confused when they left than when they showed up. What was particularly missing was how this all ties back to us as trade show professionals.
There were in fact many good points presented that night, but there simply wasn’t enough time in one event for such a new and dynamic topic. I certainly do not have all of the answers, as I am just now putting both feet into the Social waters myself. But I wanted to share some of my own reactions and insights to help add to the content presented that night, particularly:
1. Why most of us don’t seem to get Social Media
2. Why we are looking at Social Media the wrong way
3. Why we need to consider our target
4. Why we have a Social Media-friendly product
5. What this means for ROI
Continue reading this article on the Exhibit City News website. Read more »
